Devs slam Hitman: Absolution promotion that invited you to identify female Facebook friends by their "small tits" and then kill them

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UPDATE: Hitman: Absolution publisher Square Enix has issued a brief statement in response to the promotion, apologising for the app’s content which it described as “broad of the mark”.

“Earlier nowadays we launched an app based mostly close to Hitman: Absolution that permitted you to area virtual hits on your Facebook friends. Those hits would only be viewable by the recipient, and could only be sent to folks who have been confirmed buddies,” the message passed to Eurogamer reads.

“We have been broad of the mark with the app, and following feedback from the local community we made a decision the best factor to do was eliminate it fully and swiftly. This we’ve now carried out.

“We’re sorry for any offence induced by this.”

Authentic STORY: Gamers and developers alike have reacted in dismay at a now-offline Hitman: Absolution promotion which permitted players to recognize and threaten Facebook friends for assassination.

Methods of identifying female friends integrated “her hairy legs”, “her muffin top” and “her small tits”.

Methods of identifying male close friends integrated “his ginger hair”, “his sh** hair” and “his little penis”.

You could then pick a reason to destroy your buddy, such as the truth that they “smell poor” or were cheating on their companion.

Your pal then acquired a personalised video clip on their Facebook wall identifying them as a target. Signing up to watch the video presented recipients with a mixture of their very own pictures and Facebook facts merged into a video of Hitman character Agent 47 shooting them.

The promotion, which was brought to our consideration by Rock, Paper, Shotgun, incorporated a voice that tells customers why they have been targeted.

“Target identifiable by… her modest tits,” we had been told during the video.

Eurogamer was in a position to verify each the male and female versions (thanks to Wes and a newly female Robert Purchese).

“With the horrific rise in world wide web bullying it would seem like a risky move to publish an app that encourages bullying,” Sarah Wellock, local community manager at Batman: Arkham City developer Rocksteady Studios, wrote on Twitter. “All press is good press?”

“The Hitman Facebook advertising point is just all the kinds of messed up,” BioWare designer Jos Hendriks extra. “How did anyone feel this was a very good thought?”

“I don’t even know what to say re: the Hitman harassment Facebook app. What… even,” one particular gamer wrote. “All it requires is one particular stupid concept and no one particular to question it.”

“This Hitman Facebook ad campaign has to be created up,” concluded Nathan Vella, co-founder and president of May possibly &amp Magic: Clash of Heroes developer Capybara. “There’s no way something like this gets manufactured, then ok’d, then launched public.”

The promotional website was hosted on and linked to from Hitman.com, but now looks to have been pulled immediately after virtually 3 hours.

It’s not the first time that Hitman: Absolution’s advertising and marketing has stirred up controversy. An early trailer for the title depicted Agent 47 gunning down a troupe of latex-clad killer nuns.

We’ve asked Hitman publisher Square Enix for comment on the campaign and will update when we hear back.

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